30 Years of Freedom Concepts

Celebrating the Cycle of Mobility for 30 Years To celebrate our 30th Anniversary, we're sharing some of Freedom Concepts' highlights and defining moments from the last 30 years. Continue reading to find out why we have so much to celebrate this year. The First Adaptive Bike and the Birth of a Company In 1991, Ken Vanstraelen started a marketing and product development agency producing and representing products and companies such as an anti-fog and deodorizer called “The Eliminator”, roller hockey products such as blades and sticks for BSI Balistick Hockey Gear, and pull-behind kids bicycle barriers for North American Rickshaw. When a physical therapist approached the agency with a request to build a special bike for a child with cerebral palsy, Ken and his team took on the project, and the first Freedom Concepts adaptive bike was built. Making a Difference Locally Over the next five years, Ken built more adaptive bikes as the requests came in while continuing to develop and market other products. The first of these adaptive bicycles went to local organizations in Winnipeg, Manitoba, which were the beginning of working relationships that have continued to grow over the years. Working with therapists in Winnipeg, Ken utilized his manufacturing connections to continue to build these custom bikes. Innovation Working with therapists, medical professionals, and parents, Freedom Concepts’ adaptive bike designs became more complex and innovative. During this period, features like Rear Steering™, adjustable handlebars, tilt fork system, open frame designs, On/Off Pin Reciprocator, tilt seating, and adjustable cranks and seating systems were developed to create a more inclusive and user-friendly riding experience. Many of these features were the first of their kind in the adaptive bike industry, and they are all still used on our bikes today. Expanding into the USA In 1996, Freedom Concepts attended an Abilities Expo for the first time. The expo had never seen such a versatile adaptive bicycle, and Freedom Concepts adaptive bikes quickly started to gain attention in the American market. In the following years, Freedom Concepts saw exponential growth and continued to push the boundaries of what an adaptive bike could look like. This led to the creation of some of the company’s most popular adaptive bicycle series, along with some of our first extra-custom bikes, which were the inspiration for one of our taglines: “Give us the need. We will find the concept.” Reinventing Alternative Seating Solutions With adaptive bike production in full force, Freedom Concepts branched out into an industry that was relatively new at the time: alternative seating solutions. Ken worked with an independent rep on a flame-resistant seating option for senior citizens that was safe and supportive without the use of restraints. Ken realized this product would also be beneficial for other demographics, as he would often see people stuck in their wheelchairs for long periods of time, falling over in a beanbag chair, or slouched over after being propped up on the couch. Ken adapted the seating option so it could be used by children, which led to the creation of the Chill-Out Chair. Looking Forward Today, Freedom Concepts works out of a 15,000 square foot building in Winnipeg, Manitoba. With a full welding, assembly, and engineering team on staff, all adaptive bicycles are custom-built from start to finish in our shop. And with a focus on continued innovation and creative solutions, Freedom Concepts plans to continue to raise the bar for adaptive bicycles and seating and positioning solutions for years to come. Celebrating the Cycle of Mobility for 30 Years To celebrate our 30th Anniversary, we're sharing some of Freedom Concepts' highlights and defining moments from the last 30 years. Continue reading to find out why we have so much to celebrate this year. The First Adaptive Bike and the Birth of a Company In 1991, Ken Vanstraelen started a marketing and product development agency producing and representing products and companies such as an anti-fog and deodorizer called “The Eliminator”, roller hockey products such as blades and sticks for BSI Balistick Hockey Gear, and pull-behind kids bicycle barriers for North American Rickshaw. When a physical therapist approached the agency with a request to build a special bike for a child with cerebral palsy, Ken and his team took on the project, and the first Freedom Concepts adaptive bike was built. Making a Difference Locally Over the next five years, Ken built more adaptive bikes as the requests came in while continuing to develop and market other products. The first of these adaptive bicycles went to local organizations in Winnipeg, Manitoba, which were the beginning of working relationships that have continued to grow over the years. Working with therapists in Winnipeg, Ken utilized his manufacturing connections to continue to build these custom bikes. Innovation Working with therapists, medical professionals, and parents, Freedom Concepts’ adaptive bike designs became more complex and innovative. During this period, features like Rear Steering™, adjustable handlebars, tilt fork system, open frame designs, On/Off Pin Reciprocator, tilt seating, and adjustable cranks and seating systems were developed to create a more inclusive and user-friendly riding experience. Many of these features were the first of their kind in the adaptive bike industry, and they are all still used on our bikes today. Expanding into the USA In 1996, Freedom Concepts attended an Abilities Expo for the first time. The expo had never seen such a versatile adaptive bicycle, and Freedom Concepts adaptive bikes quickly started to gain attention in the American market. In the following years, Freedom Concepts saw exponential growth and continued to push the boundaries of what an adaptive bike could look like. This led to the creation of some of the company’s most popular adaptive bicycle series, along with some of our first extra-custom bikes, which were the inspiration for one of our taglines: “Give us the need. We will find the concept.” Reinventing Alternative Seating Solutions With adaptive bike production in full force, Freedom Concepts branched out into an industry that was relatively new at the time: alternative seating solutions. Ken worked with an independent rep on a flame-resistant seating option for senior citizens that was safe and supportive without the use of restraints. Ken realized this product would also be beneficial for other demographics, as he would often see people stuck in their wheelchairs for long periods of time, falling over in a beanbag chair, or slouched over after being propped up on the couch. Ken adapted the seating option so it could be used by children, which led to the creation of the Chill-Out Chair. Looking Forward Today, Freedom Concepts works out of a 15,000 square foot building in Winnipeg, Manitoba. With a full welding, assembly, and engineering team on staff, all adaptive bicycles are custom-built from start to finish in our shop. And with a focus on continued innovation and creative solutions, Freedom Concepts plans to continue to raise the bar for adaptive bicycles and seating and positioning solutions for years to come. Celebrating the Cycle of Mobility for 30 Years To celebrate our 30th Anniversary, we're sharing some of Freedom Concepts' highlights and defining moments from the last 30 years. Continue reading to find out why we have so much to celebrate this year. The First Adaptive Bike and the Birth of a Company In 1991, Ken Vanstraelen started a marketing and product development agency producing and representing products and companies such as an anti-fog and deodorizer called “The Eliminator”, roller hockey products such as blades and sticks for BSI Balistick Hockey Gear, and pull-behind kids bicycle barriers for North American Rickshaw. When a physical therapist approached the agency with a request to build a special bike for a child with cerebral palsy, Ken and his team took on the project, and the first Freedom Concepts adaptive bike was built. Making a Difference Locally Over the next five years, Ken built more adaptive bikes as the requests came in while continuing to develop and market other products. The first of these adaptive bicycles went to local organizations in Winnipeg, Manitoba, which were the beginning of working relationships that have continued to grow over the years. Working with therapists in Winnipeg, Ken utilized his manufacturing connections to continue to build these custom bikes. Innovation Working with therapists, medical professionals, and parents, Freedom Concepts’ adaptive bike designs became more complex and innovative. During this period, features like Rear Steering™, adjustable handlebars, tilt fork system, open frame designs, On/Off Pin Reciprocator, tilt seating, and adjustable cranks and seating systems were developed to create a more inclusive and user-friendly riding experience. Many of these features were the first of their kind in the adaptive bike industry, and they are all still used on our bikes today. Expanding into the USA In 1996, Freedom Concepts attended an Abilities Expo for the first time. The expo had never seen such a versatile adaptive bicycle, and Freedom Concepts adaptive bikes quickly started to gain attention in the American market. In the following years, Freedom Concepts saw exponential growth and continued to push the boundaries of what an adaptive bike could look like. This led to the creation of some of the company’s most popular adaptive bicycle series, along with some of our first extra-custom bikes, which were the inspiration for one of our taglines: “Give us the need. We will find the concept.” Reinventing Alternative Seating Solutions With adaptive bike production in full force, Freedom Concepts branched out into an industry that was relatively new at the time: alternative seating solutions. Ken worked with an independent rep on a flame-resistant seating option for senior citizens that was safe and supportive without the use of restraints. Ken realized this product would also be beneficial for other demographics, as he would often see people stuck in their wheelchairs for long periods of time, falling over in a beanbag chair, or slouched over after being propped up on the couch. Ken adapted the seating option so it could be used by children, which led to the creation of the Chill-Out Chair. Looking Forward Today, Freedom Concepts works out of a 15,000 square foot building in Winnipeg, Manitoba. With a full welding, assembly, and engineering team on staff, all adaptive bicycles are custom-built from start to finish in our shop. And with a focus on continued innovation and creative solutions, Freedom Concepts plans to continue to raise the bar for adaptive bicycles and seating and positioning solutions for years to come. Celebrating the Cycle of Mobility for 30 Years To celebrate our 30th Anniversary, we're sharing some of Freedom Concepts' highlights and defining moments from the last 30 years. Continue reading to find out why we have so much to celebrate this year. The First Adaptive Bike and the Birth of a Company In 1991, Ken Vanstraelen started a marketing and product development agency producing and representing products and companies such as an anti-fog and deodorizer called “The Eliminator”, roller hockey products such as blades and sticks for BSI Balistick Hockey Gear, and pull-behind kids bicycle barriers for North American Rickshaw. When a physical therapist approached the agency with a request to build a special bike for a child with cerebral palsy, Ken and his team took on the project, and the first Freedom Concepts adaptive bike was built. Making a Difference Locally Over the next five years, Ken built more adaptive bikes as the requests came in while continuing to develop and market other products. The first of these adaptive bicycles went to local organizations in Winnipeg, Manitoba, which were the beginning of working relationships that have continued to grow over the years. Working with therapists in Winnipeg, Ken utilized his manufacturing connections to continue to build these custom bikes. Innovation Working with therapists, medical professionals, and parents, Freedom Concepts’ adaptive bike designs became more complex and innovative. During this period, features like Rear Steering™, adjustable handlebars, tilt fork system, open frame designs, On/Off Pin Reciprocator, tilt seating, and adjustable cranks and seating systems were developed to create a more inclusive and user-friendly riding experience. Many of these features were the first of their kind in the adaptive bike industry, and they are all still used on our bikes today. Expanding into the USA In 1996, Freedom Concepts attended an Abilities Expo for the first time. The expo had never seen such a versatile adaptive bicycle, and Freedom Concepts adaptive bikes quickly started to gain attention in the American market. In the following years, Freedom Concepts saw exponential growth and continued to push the boundaries of what an adaptive bike could look like. This led to the creation of some of the company’s most popular adaptive bicycle series, along with some of our first extra-custom bikes, which were the inspiration for one of our taglines: “Give us the need. We will find the concept.” Reinventing Alternative Seating Solutions With adaptive bike production in full force, Freedom Concepts branched out into an industry that was relatively new at the time: alternative seating solutions. Ken worked with an independent rep on a flame-resistant seating option for senior citizens that was safe and supportive without the use of restraints. Ken realized this product would also be beneficial for other demographics, as he would often see people stuck in their wheelchairs for long periods of time, falling over in a beanbag chair, or slouched over after being propped up on the couch. Ken adapted the seating option so it could be used by children, which led to the creation of the Chill-Out Chair. Looking Forward Today, Freedom Concepts works out of a 15,000 square foot building in Winnipeg, Manitoba. With a full welding, assembly, and engineering team on staff, all adaptive bicycles are custom-built from start to finish in our shop. And with a focus on continued innovation and creative solutions, Freedom Concepts plans to continue to raise the bar for adaptive bicycles and seating and positioning solutions for years to come. Celebrating the Cycle of Mobility for 30 Years To celebrate our 30th Anniversary, we're sharing some of Freedom Concepts' highlights and defining moments from the last 30 years. Continue reading to find out why we have so much to celebrate this year. The First Adaptive Bike and the Birth of a Company In 1991, Ken Vanstraelen started a marketing and product development agency producing and representing products and companies such as an anti-fog and deodorizer called “The Eliminator”, roller hockey products such as blades and sticks for BSI Balistick Hockey Gear, and pull-behind kids bicycle barriers for North American Rickshaw. When a physical therapist approached the agency with a request to build a special bike for a child with cerebral palsy, Ken and his team took on the project, and the first Freedom Concepts adaptive bike was built.

Creating a Cycle of Mobility Since 1991

Freedom Concepts was founded in 1991 when President and CEO Ken Vanstraelen built an adaptive bike for a child with cerebral palsy. That one bike was such a success that it opened the door to many new requests and the birth of a company.

During our 30 years in the healthcare industry, Freedom Concepts Inc. has custom-built thousands of adaptive bicycles for riders of all ages and abilities, as well as support systems, positioning aids, and our line of alternative seating solutions, the Chill-Out Chair.

Today, Freedom Concepts Inc. has a team of talented individuals at its home base in Winnipeg, Manitoba, Canada who all share a passion for helping people with special needs experience the thrill, exhilaration, and simple joy of riding a bike. We also work with many non-profits, medical equipment dealers, and medical professionals to help more riders discover their freedom.

With the help of several key distributors across Canada, the United States, Australia, Ireland, and the U.K., we continue to increase our worldwide expansion, as well as innovate new products and align ourselves around our core values:

  1. We are passionate about inspiring and empowering our community.
  2. We are innovative and creative in our solutions and designs.
  3. We are inclusive and show empathy in the workplace and with our customers.
  4. We have fun and take pride in everything we do!

Find Your Freedom!